How to GET CUSTOMERS TO BUY from you

 Be more Confident!

It will lead to more sales. Women want to be told what looks   good on them. What is stylish. You are the expert! Do not just ask   the lady trying on the necklace if she likes it, TELL HER it is the hottest   necklace this spring. It is your best seller. Tell her that Taylor swift wore   it and that is will complete every outfit. That she will not be able to walk   down the street without getting a compliment. The best sales man I know   does not ask the lady if she likes a piece of jewelry, he teaches her what is   the best and shows her how to wear it.

Be confident. You will sell more.

People Want to feel they are making the right decision. Your   confidence reinforces that decision. The value of YOUR store is   the FEELING they made the right purchase. That is why they come to   retailers! It is your job to give them that reassurance. This is why   Tiffany’s is doing so well. The reassuring confident ambience let’s them know   they are making the right purchase.

About Aleah Siegel
I am a 5th generation jeweler 3rd generation GIA gemologist. .....and I LOVE DIAMONDS!!

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