Jewelers! You’ve Got Mail.
September 24, 2012 Leave a comment
Step 4. Make them a VIP! Emails can be used to make your customer feel special. Last year at the Instore show David Lou founder of “the Knot” interviewed couples on why they picked the jeweler they picked to buy their engagement rings. Two couples said it was because they felt very important when they came it. They were told they were exclusive preferred customers. That might sound cheesy you, but everyone likes to feel important. Give your customer’s special coupons and privileges that you can only get in your emails.
Step 5. This is good easy tip! Are you familiar with an email “signature”? This is where when you get an email and the sender’s store name and address appears at the bottom. That is your signature. You can program that signature to say anything you want! For example you could add a sign up link to your newsletter, or a message saying “85 years of Excellence”. It is easy and makes your emails more personal and compelling. Add a positive message to your signature today!
Step 6. Provide useful information and people will buy from you. Have your emails teach. Send customers useful information, such as the “Do’s and Don’t of Pearls” or “Five mistakes people make when buying a diamond” These topics will engage your customers and set you aside as an authority.
Step 7. There are some general things you should know about email blasts. One is that most people open and read their emails on Tuesdays and Wednesdays between 10-3pm. Also 60% of people look at the “from” line NOT the subject line. So make sure to make your “from line” very personable. Next, people open something if they expect it. Tell people when and how often they will be receiving your emails. This shows you are reliable and gets a higher open rate.