Jewelers! ***Tips to help Combat Blue Nile shoppers !!!!
May 24, 2010 Leave a comment
” But I can get A DIAMOND on the Internet for Cheaper ”
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Dear Jeweler,
I am a 5th generation jeweler, 3rd generation GIA gemologist turned LOOSE DIAMOND WHOLESALER. This is my Blog / Newsletter that hundreds of jewelers have said is very helpful and they even pass it on to their employees. I hope you find it helpful too! |
****Tips to Help Combat Internet Shoppers
#1 Remember, you are selling a feeling. Instead of debating symmetry or other technicalities with a customer, get them back to the basics! When are they getting married? How did they meet? Connect with the customer. Sell the feeling that the internet can’t!!
#2 A diamond is more than letters and numbers. It is a work of nature. If I gave you all the dimensions of a woman could you tell me if she is beautiful? NO!!! You need to see her. Same as with a diamond.
#3 A store lets you examine the diamond BEFORE you buy it, and you can compare to other diamonds. A store provides a selection to choose from. No diamond dealer in the world buys a stone without seeing it! Why should you?
#4 Ask the internet site WHERE the inclusion is. How bright the stone is? What is the quality of rough? Is it hazy? All these things translate to value and are not easily discernable to the untrained eye. If you do not know them when you buy a diamond on-line then you do not know if you are getting value
#5 Retail prices on a 1ct round F SI1 can range from a few thousand to almost $10,000. If every F SI1 was the same then people would always buy the cheapest! Obviously there are MANY differences such as brightness, scintillation, position and relief of inclusions that determine beauty.
#6 If it seems too good to be true, it usually is. No one is giving anything away. There is usually a reason something is below market value. Tell the customer to try to get the stone on the internet and bring it in. Many stones are just listed and do not even really exist.
#7 When you buy for price that is all you get. This is a life long position. This is maybe the most precious item you will ever own. It means something. Make it special. Internet sites come and go but a diamond is forever.
#8 A diamond is forever. Who are you going to go to if there is a chip, or a problem. The internet site will not provide maintenance, experience, or service. When you buy from a jeweler you are purchasing their time and expertise. They give you an appraisal and guarantee. They give you a mounting and keep your jewelry clean and in good condition for as long as you own the piece.
#9 DeBeers sorts their rough diamonds into over a thousand different categories. If all that differentiated diamonds was D-Z color and FL to I3 clarity there would only a few categories. There is a LARGE range of colors and clarities WITHIN each category that the internet site will not disclose to you.
#10 Unfortunately, sellers of diamonds are not always looked upon as beacons of honesty. There have been stories of fake certificates and real certificates sold with diamonds that did not match them. Find a jeweler you trust and you will avoid the entire headache.
I would love to hear your thoughts and comments and additions.
ALEAH at Olympian Diamonds 1800 882 8900
*3rd Generation G.I.A. Graduate Gemologist
*5th Generation Jeweler
MY GOAL: To get you the most BEAUTIFUL diamond at the BEST price!!!
Aleah Siegel
Olympian Diamonds
8 South Michigan
Chicago IL 60603
Phone : 1 800 882 8900
Fax: 312 541 8557
Aleah@OLYMPIANDIAMONDS.com
We are all in this business together. Lets help each other!
Aleah at Olympian's Blog 