Jewelers! It’s the people Stupid

People LOVE looking at people. Go to a sporting event. People are captivated when they show the crowd. Do you have enough pictures of people up in your store?  One picture can relay to your customers the entire image you are trying to portray. The more pictures of people you have, the easier it is for the customer to relate to people enjoying jewelry. A picture of a beautiful woman in a necklace will make the shopper think “Hey, that could be me!” Now take the amount of pictures of people you have in your store and double it!    Here are some more great ways to add pictures of people to your store.

• Have a photo album on your counter or on a stand, that shows, not pictures of jewelry, but of the HAPPY people who bought that jewelry. It is easier for people to relate and connect to people in jewelry, than to just the jewelry alone. Plus, this gives waiting customer’s something to look through.
• Cover one of your walls with pictures of couples that have bought their rings from you. Take pictures of the bride and groom and their ring. Having these pictures on your wall is almost like having positive testimonials for everyone to see.

             

• Put pictures of happy people wearing jewelry IN your cases! If you have pearls, have a picture of a beautiful woman dressed in pearls next to your pearls. It works for magazines. Women see a beautiful woman in a magazine wearing a dress and it makes them want it. Buying the item will make them feel like the model who is wearing it. Make it easier for the customer to feel like a model, by showing a picture of a beautiful person enjoying the product you are selling. This can only help you sell it!
• Mood boards are women magnets! Mood boards are where magazines put a picture of a dress, next to lipstick, next to high heals. They make a complete outfit. Mood boards help customer’s see how jewelry will enhance their wardrobes.

                  

• On your facebook page don’t just have pictures of rings. The PURPOSE of facebook is to give your store A FACE! Use people in your community as models wearing your jewelry. These people will tell more people and may even link to your facebook or webpage, increasing your exposure. Frame and put the pictures of the members of you community in your jewelry in your store. This will be fun for everyone and it will make you appear to be the number one place for jewelry in your town.
• Have staff picks. Put a picture of the staff member next to their favorite piece of jewelry.
•   Celebrity power. People have always looked to the famous for style. Make it easy for customers to find the style they want by displaying pictures of famous people wearing jewelry in your store. Even if you do not care what famous people are doing, you should care what they are wearing! If people see famous people wearing an item it is as if they gave their blessing on it. It reassures the customer it is OK to like the item. Put pictures of famous people wearing the hottest styles and watch sales of those items increase.

     

         The picture on the right is of my grandparents and my father.

• If you have a family history to your store, put old pictures on the wall of your grandfather, or pictures of how the store looked when it first opened. Newspaper clippings are good too.
• Look at this picture below and tell me this does not make you want jewelry?! O.K. now GO find a picture like this and put it some where in your store today!

           Thanks, Aleah at Olympian Diamonds. Aleah is a 5th generation jeweler turned loose diamond dealer. For more great tips email her at aleah@olympiandiamonds.com